Turismo na cidade de Parnaíba, Piauí - uma visão sob a perspectiva da estética urbana

Abstract

This article analyzes urban aesthetics as an element of enhancement and tourist attractiveness in the city of Parnaíba, Piauí (Brazil). The research aims to understand how visual, architectural, and symbolic aspects present in urban spaces influence visitors' experiences and contribute to strengthening the visual identity of the destination. The methodology adopts a qualitative and exploratory approach, based on a case study conducted at some of the city's main tourist attractions: Porto das Barcas, Museu do Mar, Praia da Pedra do Sal, Lagoa do Portinho, and the Bus Terminal. Interviews were conducted with tourists, business owners, and local managers, in addition to direct observations and photographic records. The results show that urban aesthetics can directly influence visitors' perception and satisfaction, acting as a factor of differentiation and competitiveness among destinations. It was also found that the integration of visual identity, urban planning, and digital marketing is essential for the consolidation of Parnaíba as a sustainable tourist destination, aesthetically valued and recognized for its unique visual and cultural experiences.