Um estudo sobre o uso do Instagram pelas agências de turismo receptivo na cidade de Parnaíba-Pi

Abstract

Instagram is currently one of the most widely used social media platforms by travel agencies, boasting around 2 billion active users globally, with approximately 99 million daily users in Brazil. In light of these data, this work aimed to understand how Instagram is utilized as a promotional tool for tourist destinations within travel agencies in the city of Parnaíba, Piauí. The work used field research combined with bibliographical research with a questionnaire with open questions to obtain data. Theoretical support was drawn from authors such as Braun (2017), Hunt and barnett (2004), Kotler (1992), and Silva e Heinski (2021). In conclusion, the study highlights how Instagram has become a distinctive factor in the tourism sector, employing marketing strategies focused on attracting and accommodating clients for travel agencies and hospitality services.