Responsabilidade social empresarial: uma análise das práticas utilizadas no setor bancário

Abstract

Social Responsibility consists of ethical commitments, developed by organizations that aim at the applicability of practices, in the social, economic and environmental context, in favor of Society. Before the perception of relevance regarding the insertion of socially responsible actions in business management, the interest in studies on this topic is intensified. Therefore, the study in question aimed to raise the social responsibility practices most used by financial institutions. That said, the sustainability reports released in 2020 and 2021 by the 32 banks under analysis were observed. From this, it was found that the actions aimed at social responsibility, comprise 13 crucial segments, with Risk Management, Transparency and Ethics and Access to Education being the most adopted criteria in the banking sector. In sequence, the core practices are Environmental Management, Diversity and Inclusion, Data Protection and Security, Protection and Fight against Covid-19, Financial Inclusion, Relationship and Cooperatives and Culture. The least used criteria are: Promotion of Sport, Employee Benefits and Housing. Therefore, it is concluded that socio-environmental achievements reflect positive effects for the social body and for the institutions that exercise them.