Impactos do desenvolvimento tecnológico na geração de empregos no setor de serviços entre 2012 e 2022

Abstract

The study on the impacts of technological development on job creation in the services sectors in Brazil, from 2012 to 2022, reveals an era of profound transformations and divergent consequences. In this decade, marked by the Fourth Industrial Revolution, Brazil experienced a series of dynamic changes, characterized by the creation of new employment opportunities in emerging areas, such as information technology, data analysis and digital marketing. In view of this, the main objective of this study is to analyze technological development and its consequences on the generation of jobs/unemployment in the service sector in the Brazilian economy between 2012 and 2022. To this end, the specific objectives were: to verify the connection between technological progress and the generation of employment and unemployment; to analyze the evolution of employment in the service sector; to analyze the positive/negative points of technological development. Methodologically, the study used bibliographical research, with a qualitative and quantitative approach, combined with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis technique applied to the context of technological development in the creation of jobs in Brazil's service sector, providing a balanced and in-depth assessment covering strengths, weaknesses, opportunities and threats. It found that technology has brought both benefits and challenges to the labor market, and that the incorporation of technology into different sectors of the economy has led to structural unemployment, especially among less qualified workers. In this way, the study points to the need for public policies that balance the benefits of technology with the challenges it presents, particularly in terms of inequality and exclusion in the labor market. The conclusion is that there is an ambivalence about the impact of technology on employment in the Brazilian economy. While technology has the potential to replace human jobs, especially those requiring low skills, it also has the potential to create new jobs and industries. The challenge for Brazil is to ensure that its workforce is prepared to adapt to these changes.