SUSTENTABILIDADE NAS ORGANIZAÇÕES: Percepção de práticas sustentáveis sob a ótica de colaboradores do armazém Paraíba, Parnaíba – PI

Abstract

Faced with the economic growth of countries and globalization, a new paradigm has become evident, requiring the adoption of new attitudes towards environmental and social issues, so that future generations are not harmed by the actions of current ones. At the organizational level, sustainability has become a competitive differentiator, seeking to reconcile financial results and the development of society. The work aims to answer the following question: What are the sustainability practices adopted by the Armazém Paraíba department store located in the city of Parnaíba-PI? The general objective is to analyze the company's sustainability actions from the perspective of employees. The specific objectives are: i) describe the profile of the store employees who responded to the questionnaire; ii) present the perception of employees in relation to what they consider to be sustainable actions carried out by the company; iii) identify initiatives, as well as sustainable alternatives for the organization perceived by employees. The research adopts a qualitative approach to the problem in question. As for the objectives, it assumes a descriptive and exploratory nature, while the technical procedures are characterized by a bibliographical survey and case study analysis that is based on a descriptive analysis and a semi-open questionnaire applied to five department heads. The analysis of the results showed that the company presents a diversity of internal perceptions about the environmental approach, prioritizing the conscious use of resources, be they paper, energy, water. For leading employees, the company is not only concerned with conveying a vision of environmental responsibility to society, but also seeks to effectively integrate these concerns into its organizational culture. Verified insights are essential to guide future actions and strengthen the company's commitment to sustainability, ensuring not only its commitment to the environment, but also the well-being and satisfaction of its employees.