O museu e a cibermuseologia: uma proposta de programa de comunicação do plano museológico do Museu da vila

Abstract

The present work is the result of an action-research developed with and for the communities that are connected to the Museu da Vila (MUV), in particular the Coqueiro da Praia Village, belonging to the Protection Area of the Parnaíba Delta. The main goal is to present a proposal of a communication program for the MUV, in a collaborative way with the community of Coqueiro. The use of digital information and communication technologies (TDIC's) were some strategic marketing actions in the social networks of the Museu da Vila, which contributed to the elaboration of an action plan and a proposal for a Communication Program, and which will make it possible to integrate the on-line and off-line community to the MUV. The methodology used to develop this work was the action project, accompanied by field, descriptive, explanatory, bibliographic, documental and netnographic research that served to analyze the museum's communication with its public visitors/users. The main authors used in the bibliographic survey were Teresa Scheiner (1998), Vitor Guimarães (2019), Carvalho (2019), Pierre Lévy (1997 and 1999), Monique Magaldi (2020), IBRAM, ICOM, Anna Lecschenko (2015), Éric Alliez (1996), Pasquale, Lammardo Neto and Gomes (2012), Desvallés and Mairese (2013), Paal Mork (2004), Roseane Carvalho (2020), Kotler, Hermawan and Kentajaya (2017), Kotler and Keller (2012), Martha Gabriel (2010), Francisco de Assis Barbosa (2022), SISEM/SP (2012 and 2017) and Michel Thiollent (2011). As other sources of consultation and data, digital books, websites, social networks (Facebook and Instagram, WhatsApp and Youtube), articles, dissertations, theses, institutional documents (bylaws, legislation, records of the MUV collection) and records of actions developed with the Delta community were used. Thus, the research allowed to realize the various forms of communication of the museum with its audiences and the interactions between them, highlighting the importance of cybermuseology, linked to the communicational aspects of the museum institution via digital marketing, as a potential element for the registration of the memory of the heritage and the dissemination of actions of a territorial museum matrix pole (ECOMUDE), which together with the Professional Master's Program in Arts, Heritage and Museology of the Federal University of Parnaíba Delta, develop in the state of Piauí.