A Importância da Atividade Econômica da Feira de Doce e Salgados para o Fortalecimento da Economia Local de Parnaíba (pi)

Abstract

The fair means public place, usually roofless where are products are on display or for sale. They represent a socio-cultural economic event coming from the agglomeration of citizens and stalls. The study aimes, in general, to analyze the role of the event “Feira de Doces e Salgados” as an important economic and commercial activity for the strengthening of the local economy of Parnaíba (PI). The specific objectives are: to trace the profile of the fairgrounds and the objectives achieved by them; to investigate information in an economic, commercial, social and cultural perspective of the fair, for the local development; to perceive the exchange of ideas, interest of the products and the professional qualification of the merchants by customers' view verify the reaction of the local economy in response to the appearance of the event Feira de Doces e Salgados; to compare relevant points that influence and lead to the final consumption of the product, from the perspective of exhibitors and customers The methodological procedures, were the area of study, type of research, elaboration of the questionnaire, application and tabulation for data analysis. According to the analyzed data, the economic perspective was attended, so that the motivation of participation, price formation, economic and commercial factors and their economic advantages were taken into consideration. And also according to the study the local economic development was seen with the following points of return: future contracts, demand for events and community response after the fair. Anoother points such as the merchant's vision in face of competition and food restrictions, which makes it possible to serve a larger number of customers. The Feira de Doces e Salgados, can be considered a great engine for the local economy of Parnaíba, as it seeks to promote new entrepreneurs in the food industry, in which they often do not have a physical store and are in fact starting their business. Thus, allowing direct contact with new customers and even with large event entrepreneurs, establishments in the industry. With this making the economy spin, even if it is in the long run, as the fair is just a door to the future of these entrepreneurs.