Eventos de e-sports como uma nova tendência para o turismo.

Abstract

The Counter Strike (CS) game became a worldwide phenomenon in 2000, when it was first marketed. With its growth and the large number of fans, various championships were held around the world. In Brazil, there has been a significant increase in interest in the CS game, with championships held on large stages such as: Ibirapuera Gymnasium (2016) - ESL Pro League Season 4, Mineirinho Gymnasium (2018) - ESL One Belo Horizonte, Ibirapuera Gymnasium (2019) - BLAST Pro Series, Olympic Park (2019) - DreamHack Rio, Riocentro and Jeunesse Arena (2022) - IEM Rio Major and Jeunesse Arena (2023) - IEM Rio. The proportion taken up by this new type of sport has transformed its tournaments into major events, achieving prominence in the media and attracting diverse audiences, justifying the development of this work. The main objective of this study is to investigate the edition of the event Major that took place for the first time in Brazil and its implications for tourism. Its methodology is exploratory and bibliographical survey. Quantitative research was carried out by applying two semi-structured questionnaires in digital format to some of the participants and the second by e-mail to the event organizer. The results show that this new segment of events attracts tourists and excursionists to the host city, including a varied public from different parts of the world. These events are still concentrated in the southeast, especially Rio de Janeiro, São Paulo and Belo Horizonte. In general, it should be pointed out that in the face of changes there are opportunities to expand to other regions with greater or equal tourism potential.