EXPERIÊNCIAS DE SACOLEIROS PARNAIBANOS NA FEIRA DE MODA JOSÉ AVELINO - FORTALEZA/CE

Abstract

This study addresses shopping and business travel with a focus on the travel and consumption experiences of "sacoleiros" travelers, specifically to a José Avelino fashion fair. To do so, the study presents the main concepts of shopping tourism, business and tourist consumption behavior, associated with experiences. As a central objective, the study proposed understanding as experiences of the parnaibanos sacoleiros based on the phases of consumption experiences (before, during and after)of the shopping and business trips. The research stands out as descriptive and exploratory of qualitative nature and multi-method approach. For data collection it wasused the observation and participant technique of remote and in-person semi- structured application, represented by a non-probabilistic sample by convenience. From the methodology adopted, the results sought that the experiences of the sacoleiros, despite being invisible to tourism managers, could be understood, beyond the context of consumption at the fair. Characteristics, opportunities, dependence, anddifficulties were identified. Besides, it was observed that the use of online shopping, oreven the events that arouse insecurity do not directly interfere with the continuity of shopping trips and business of the parnaibanos at the José Avelino's fair.